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About Me

Who I Am

I was born and raised in Rochester, NY, where I still live with my fiancé, beloved chocolate lab, and tuxedo cat. When I'm not immersed in the world of marketing, I can be found working on something crafty, attending live music events, or indulging in binge-watching mystery shows. With a dose of sunshine, an old-fashioned cocktail, and some good tunes, I am truly in my element. 

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I believe that life is meant to be experienced and enjoyed. It is important to try new things and broaden your horizons. I intentionally bring this outlook with me into all of my endeavors, especially when it comes to developing marketing strategies.

Why I "do" Marketing

I'm a dedicated and passionate marketing professional whose journey intertwines self-expression with human connection. From my earliest days, you'd find me with a crayon in hand, eager to breathe life into ideas and add a touch of beauty to the world around us.

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Driven by a fascination with psychology and sociology, I delved into the profound impact of colors and language on our emotions and intentions. This curiosity led me to develop a deep appreciation for advertising and its profound societal influence. I believe that media serves as a time capsule of our society, with memories intricately woven into the ads of the past.

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I've always had an insatiable thirst for knowledge. I pursued a dual major in Communication & Visual Studies, complemented by an Art History minor. Upon graduation, I embarked on a quest to gain diverse experiences across industries, brands, and audience types. Rochester's vibrant cultural scene and entrepreneurial spirit have been the perfect backdrop for honing my skills and nurturing my love for all things marketing.

Why Local, Small Businesses

I cater specifically to small businesses because I support people chasing after their dreams and making them a reality. I respect those brave enough to venture out on their own and follow their passions, all while contributing to their communities. I prioritize success and community growth over profit - I will work with YOU - your brand, your ideas, your audience, your budget. 

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Whether you're a budding startup or an established local gem, I'm here to partner with you on your journey to success. Let's create something extraordinary together and make waves in the world of marketing.

 

Welcome aboard!

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Industry & Product Marketing Experience:

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  • Healthcare

  • Software

  • Interior Design

  • Residential Construction

  • Commercial Construction

  • Real Estate

  • Legal Practices

  • Financial Planning

  • Property Management

  • Recruiting

  • Jewelry

  • Skincare

  • Cleaning Products

  • Floral Services

  • Industrial Products

  • Non-Profits

  • Travel & Hospitality

  • Office Products

  • Pet Supplies

  • Nutritional Supplements

  • Feminine Products

  • Pest Control

Experience

11

Total Years in Marketing

7

Years in B2B 

5

Years Helping Small Businesses

4

Years in B2C 

8

Years in Digital Marketing

3

Years in International Marketing

8

Years of Design Experience

4

Celebrity Brands Worked With

Education & Certifications

B.A. in Communications & Visual Studies, with an Art History Minor

University at Buffalo, 2013

Non-Matriculated Studies in Integrated Marketing Communications

Nazareth College, 2017

Certifications in:

  • SEO

  • SEM

  • Email Marketing

  • Marketing Strategy

  • Consumer Behavior

  • Marketing Analytics

Achievements

Part of team responsible for winning PRism Brand Management Award

Successfully increased client's website traffic from 300 users a month to over 30,000

Increased client's website engagement time from 13 seconds to over 1 minute by adding quality informational content

Proven experience in generating revenue for clients via email marketing and pay-per-click ads

Boosted client's SEO positioning over 60 spots in under 10 months

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